3 Tips for Improving Your SEO This Year

SEO, better known as Search Engine Optimisation is one of the most important things to learn about if your business has any online presence. SEO done well will allow you to perform higher in the search engines, will ensure that you get more visitors to your page, and if you’re selling it will help improve your conversions. If you have an online business, it’s probably the biggest change you can make to ensure increased profits and business. If you’re interested in learning more, check out my 3 tips for improving your SEO this year:

1. Bring in the Experts
If you’re completely new to SEO, it might be worth working with a company to get started. They can help comb your website and find any areas that are severely lacking in SEO and they can also help build up a link profile online pointing to your site. While it’s possible to do this yourself, if you’re really new to SEO you may find it more cost and time effective to hire someone to help you. Check out this website for a great company that can help you with your SEO project no matter how big or small.

2. Check the Competitors
What are your competitors doing in terms of SEO? You can use software and tools to analyze their presence, which pages they’re ranking for, and get some content ideas for your own website. Of course you don’t want to copy them, as Google and other search engines actually penalize websites for duplicate content, but you can maybe see what you’re doing wrong and how you can do things better. For example if your blog is about an air to water heat pump and how they function, why not check out what other sites in the same niche are doing for content ideas and suggestions of how you can rank higher in the search engines.

3. Be Consistent
Slow and steady wins the SEO race. A lot of the changes you make may take months or even years for the benefits to show up. I like to think whatever you ‘plant’ this year, in terms of SEO, you’ll probably be able to sow next year. That helps me have a little more patience when all the hard work and changes I’m making don’t really show up. This also means that if you want to be doing well in a year, you really need to start now! Making regular effort with your SEO over the long haul is going to have a better impact than a one off change here and there. Check out the great work Kazmilaw.com have done on their site for some inspiration.

Hopefully these tips help inspire you to work on and transform your search engine performance for your business.