SEO Tips for Beginners: What Are Backlinks?

81% of consumers do online research before they make a purchase.

With that in mind, is your website the best it can be? Probably not.

You need to employ the best strategies to ensure your site is at the top of search engine results pages (SERPs). Otherwise, it can go unnoticed.

Today, the most effective way is to use search engine optimization (SEO). Through a number of techniques, you can tweak your website so it rises in ranks.

If you need some SEO tips for beginners, then keep reading. We’ll show you what backlinks are and why they’re important!

What Are Backlinks?

Backlinks are where another website links out to your pages. On the other hand, you can also provide other sites with backlinks by linking to their pages on your own site. This is called external linking on your side.

Why Are Backlinks Important?

Backlinks in both directions are important because search engines use them to determine how useful your site is.

When other websites link to your pages, this tells the search engines that you have valuable content that helps users. And when you link out to other sites, this shows search engines that you’ve curated outside information for readers too.

Unsurprisingly, search engine algorithms highly value backlinks. In fact, it can make or break your ranking, so make sure you’ve got backlinks!

How to Get Backlinks

Linking out to other websites is easy; all you have to do is do some Google searches then determine which sites have good info for your users. But how do you get other sites to link to your pages?

First, you need to consistently generate quality content. As the saying goes, “if you build it, they will come.” Blogging is a good idea, but you should also consider other types of content, such as guides and ebooks.

You can ask your partners and suppliers to link to your site too. Also, search for your brand mentions and ask those sites to turn those into links. You’d be surprised at how many are willing to do so.

Another way to get backlinks is to write guest posts for publishers. Just make sure you find relevant sites.

Make sure the backlinks you get are good, as you’ll be penalized if they aren’t. You can use a backlinks checker (look here) to determine your backlink quality.

Lastly, you can check your competitors’ backlinks and build your strategy upon that.

Use These SEO Tips for Beginners as a Starting Point

As far as SEO tips for beginners go, backlinks are vital to your SEO strategy. If you can get authoritative sites to link out to you, then search engines will look at you favorably. And as a result, you’ll outrank your competition and boost your sales!

Keep browsing our blog page if you want more SEO tips that’ll help you rise to the top.