Choosing the right domain name is just like giving the right name to your business. Business websites which the perfect domain name reap multiple benefits. Given its importance, a lot of consideration must be given in choosing the same.
If you want to avoid the hassle of going through the lengthy process of choosing the right name, then you can simply use platforms such as Scannet. However, if you want a more personalized name and are willing to put in effort, here are some of the steps to follow:
- Get a catchy phrase
Catchy phrases in domain names make it more memorable. It can make the people remember your name more properly. For instance, if your business website is about food, then you can add memorable phrases in connection with food. Similarly, if you are a real estate agent, you can add phrases in relation to real estate industry. The phrase should be catchy and thus, it will enable you the potential visitors to memorize it properly.
- There should be no numbers
One of the biggest mistakes that a lot of businesses tend to make is that they often add numbers in their domain name. This can be a problematic approach and can cause you great difficulties. Numbers can be tempting for some businesses. However, statistics show that domain name with numbers are more likely to be forgotten or mistaken by the visitors of the website. Thus, make sure that there are no numbers (or symbols for that matter) in the domain name.
- Use keywords
This is an obvious tip that all domain experts will provide you. Using keywords is important if you want to ensure that the domain name has good rankings on the search engines. However, this does not mean unnecessarily using keywords. Use them when you think it is relevant and possible. If you want keyword optimization to be done in a more effective manner, make sure you hire the right professionals for the job.
- It should reflect the brand
Domain names are essentially identity of your brand. You should ensure that such names emanate what your brand stands for. People should be able to identify from the domain name only what the brand is about. Furthermore, the name should be scalable enough. This means, that there must be room for flexibility. The name should be broad enough that you are able to use the same after ten years from now.
- Keep it unique
If you want the domain name to be catchy and more memorable, then you should keep it unique. Make sure the domain name is not similar as other businesses that are in competition with you. Do some research. Check out what other businesses are using as domain names. It is an important aspect of any strategy that business will adopt to. Therefore, make sure that the domain name sounds appealing and is unique at the same time for the right results.