Careem, a large-scale Middle Eastern internet platform, has received donations of Rs 5 million. In the one-year period ending June 30, 2020, Pakistan contributed 5. 5.9 million through its REWARDS program.
careem has seen the influx of donations across the region where it works when customers seem to be spending their careem reward points before they expire. Consumers, including influencers and voters, spread the message to their friends and family that this is possible with just a click of a button.
Highlights:
Consumers redeemed more than 610,533,375 points worth more than ، 180,000 (Rs. 30 million) in the region where Careem is operating.
careem Pakistan has seen a huge increase of 2000% in the last week, as consumers have given their prizes to various charities.
A total of Rs. ایک 5.9 million over a one-year period, while charities such as the Dietz Foundation and the Shahid Afridi Foundation (Rs. 2,398,803) and the World Wide Fund for Nature (Rs. 3,513,988)
“We are very happy to see that when it comes to giving back to our society, our customers share the same philosophy as Careem. In such a difficult time, we are very humble and overwhelmed by this partnership. This customer donation is the epitome of our shared vision of making people’s lives easier and better.
Cream rewards are points that a user earns for every penny spent on a ride or order, which can be redeemed with a number of features within this application. With the recent launch of its super app, Cream has expanded its rewards programs, allowing users to spend their positions on donations, rides, meals, purchases, credit, Skyd Mails, partner services, and entertainment.
As part of the company’s Super App strategy, Careem is committed to modernizing its services and further building its rewards program in partnership with local and regional service providers, as well as charities.
Earlier this year, in partnership with leading charitable partners across Pakistan, Careem also introduced a ‘donation button’, providing a platform where consumers can digitally access COVID-19 testing kits and essentials in hospitals. Can donate items that have been most affected. Recent epidemics
Through this innovation, careem will lead to a change in how people think about charity. The technology will act as a practical facilitator of smooth donations.”