A whiff of men’s cologne or a favorite perfume can transport us. Our sense of smell is so powerful that it can bring back significant memories from decades ago.
The smell of soap and perfume on a sunny day? You might remember that fundraising carwash you participated in during high school. A certain cologne you can’t quite place? A first date with the one who got away.
The perfume industry is well aware of the power they hold. As a way to improve mood and reduced stress and fatigue, there’s nothing more powerful than our sense of smell.
Perfume says a lot about you. Do you prefer to go bold or understated? Are you a traditionalist or a trendsetter? Like any other fashion choice, a spritz of the right perfume can transform your outfit.
Perfume has been an integral part of society for a long time now. But we’ve come a long way since the advent of the classic Chanel No. 5. Cutting-edge technology has revolutionized the perfume industry.
That’s why we’ve assembled a guide to the role of innovative technologies in the perfume industry.
Table of Contents
Copying Natural Scents
Flowers are a primary inspiration for perfume. Walking through a rose garden at sunset means that you smell all sorts of complex notes. Your brain categorizes memories and emotions with this scent so that when you smell it again, you’re immediately transported back to another time and place.
For a time, natural scents were the main resource for perfume. However, do you know how many roses are necessary to make a single bottle of perfume? It takes so many that it’s prohibitive in terms of time, costs, resources, and the price that is passed along to the consumer.
It also exposes the perfume industry to the capriciousness of Mother Nature. If a storm wipes out your primary rose garden, you don’t have the resources you need to make a perfume. That means you won’t be able to provide your customers with the type of consistent supply that they are accustomed to.
Now, technology has mastered the volatility and composition of natural scents. Technology produces synthetic scents that are so close to the real thing, it’s impossible to tell the difference.
This eliminates so many supply chain issues and lowers the price so that perfume is more accessible to everyone.
Set the Mood
Nothing says romance like the scent of roses and sandalwood in the air. Our brain associates different scents with different moods and responds accordingly. While this is our natural response, the psychological and neurobiological factors can be accelerated a little.
Some perfume companies are using technology to highlight ingredients that provide the biggest bang for your buck. Some ingredients provide a more powerful mood boost than others, and these ingredients are being targeted to produce mood-specific fragrances.
In the perfume world, moods are categorized in three ways. A relaxing mood means using ingredients that bring serenity and mental relaxation. An invigorating mood means ingredients that help you feel energized and ready to tackle anything. A happy mood means a fragrance that helps you feel optimistic.
With innovative technologies, ingredients can be identified and combined in order to trigger a specific mood when someone uses the fragrance. This helps perfume transcend its original purpose.
Perfume is meant to be an extra, a proverbial cherry on top of the sundae. But rather than being a frivolous extra, these innovations mean that perfume now provides a real emotional benefit.
This means that technology is helping sales, too. If someone puts on perfume and feels good about themselves, they may look for it next time they’re in the store. But if they spritz on perfume and experience positive mood benefits, the brain remembers and wants more.
Because of these positive neural associations, people will get hooked on perfume. That’s how you create a generation of devotees to their signature scent, like Elizabeth Taylor’s White Diamonds.
Break It Down and Put It Back Together
The volatility and composition of different scents mean that there are so many different notes that make one scent. For instance, stepping outside and smelling a lavender bush means that you identify one scent: lavender.
But it’s so much more than just lavender. There’s a deep musky note, coupled with a light earthy scent. Good scents have a complex layer that rewards you for slowing down and paying attention.
This fusion of different notes is what makes an olfactory experience so special. And that’s exactly what innovative perfume companies are providing to consumers—an experience.
However, the perfume industry is determined to leave no wilderness unexplored when it comes to making new scents. For instance, what if you could mix the light earthy scent of lavender with the rich fragrance of a rose in full bloom?
That’s what technology allows the perfume industry to do. They can break a scent down into its individual notes. Once this has been accomplished, they can mix and match different notes in a complex fusion to create a completely new scent.
For instance, if one scent can help reduce stress and fatigue, and another scent will improve mood, then combining the two can produce a powerhouse relaxing scent. This is great news for the future creativity of the perfume industry.
While there will always be room for signature scents, the type of classics that we associate with Old Hollywood actresses like Marilyn Monroe, innovating with new scents is the future of the perfume industry.
Shopping Online
Perfume shopping used to be a tactile experience. You’d go to a swanky department store and try all the samples. By the time you walked out, your clothing would be covered in a cocktail of different scents!
Many people are shopping online for their perfume these days. With great options like www.perfumeprice.co.uk, you don’t even need to step outside your door to read reviews, examine options, and pick the best option for you.
Protect the Environment
In this brave new world, some people are having trouble imagining the place that perfume could have. After all, with endless variations of the COVID-19 pandemic and a population that is understandably more comfortable with sticking closer to home, what place will perfume have?
Will anyone truly want to wear perfume if they aren’t going into the office, going out to the club, or other activities where wearing perfume used to be a fashion must? The answer is yes!
Even if people do choose to stay closer to home, even as vaccination numbers rise and things are safer, there’s still a place for mood-boosting scents. People have stripped down their routines to the things that really work to improve their mood.
For some people, finding joy is hard in a world that seems increasingly bleak. What better way to reduce stress and fatigue than spritzing on perfume that’s specifically engineered to do just that?
Sometimes, all you need is a little touch of elegance for a special day. That’s what perfume provides, but it takes innovative technologies to truly propel the perfume industry into a new world.
These new innovations start with sustainable packaging. Perfume has always been a luxe packaging experience, complete with all the little frills that make the recipient seem spoiled.
There’s a way to blend the elegance of tradition with the future of sustainability. All of that packaging and empty perfume bottles end up in the landfill. It just doesn’t get a lot of attention because it takes a long time to go through a bottle of perfume, so it’s not like you’re tossing an empty glass bottle a week.
But it still adds up! That’s why some companies are altering their bottles to be refill-friendly. You can keep the bottle for your entire life if you pick a signature scent and keep taking it back for refills.
Make It Sci-Fi
It takes more than sustainable packaging to make perfume work in this new world with a new generation coming into their purchasing power. Instead, it takes fun sci-fi details that appeal to digital natives who want that experience applied to their perfume.
One company is inserting NFCs in the heads of its perfume bottles. An NFC stands for near-field communication, and it allows for communication between two things that are compatible. In this case, it means your perfume bottle and your phone can talk to each other!
This technological hardware means that you can tap your phone against the top of your perfume bottle. The experience will mimic scanning a QR code. You’ll be able to access all the fun perks and information that the company has embedded in that NFC.
What about a curated company playlist that matches the vibe of the scent? If it’s a bold masculine cologne, maybe a playlist of gritty alternative rock would suit. Or, if you bought it for a long-anticipated first date, you could get romantic pop songs about eternal love.
Of course, there’s so much more than playlists. The company can add filters so that you can have a cool look to lay over your first-date mirror selfie.
For the curious, you can get some background on the history of your perfume. What inspired it, and who came up with that unique scent combination? How long does it last, and who are some of the most famous fans of the perfume you’re holding in your hands?
With the advent of innovative technologies, perfume companies can get more creative with the experience than ever before. This significant fusion of digital innovations and perfume changes the game, and it’s yet to be seen which companies will lead the charge in digitalizing the experience.
A New Perfume for a New Day
Sometimes, you’re getting ready for a significant event, and nothing seems right. You change your outfit, shoes, hairstyle, and jewelry. You might even be late in your efforts to nail the perfect look.
With a smart perfume, you’ll be able to update your signature scent depending on what mood you’re in and what day it is. The best part? You can get endless scent combinations out of the same bottle.
A smart perfume bottle means that there are three basic scent foundations within the bottle. By adjusting the level of any one of these foundations, the resulting scent will be much different.
By clicking the device a few times, you can change how much certain notes are present in your perfume. There are endless combinations in one bottle.
Of course, for the digital generation, smart perfume doesn’t end there. There’s an app that goes with the bottle. When you’re using the app, you can create different combinations that are custom-made to fit your preferences.
How do you want to feel? What event are you going to, and how did you feel wearing this scent before? You can get assistance with all of these choices from the app’s perfume assistant, an AI bot that partners with you.
In true AI fashion, the app is picking up thousands of data points. You can record how you felt when wearing a certain combo. If you felt unstoppable the day you wore a certain scent, why not try it again for that big job interview or that first date?
Like we discussed above, scents have a significant impact when you want to reduce stress and fatigue or improve mood. The app allows you to learn from each experience and help you change your own mood accordingly.
As you use smart perfume, your own experiences will help train the app as to your habits, preferences, and perfume combinations that you lean toward. With over a million combinations to choose from, you can find what combinations mean the most to you in your day-to-day life.
Technology’s Significant Impact on Perfume
Innovative technologies are making a significant impact on all industries, including perfume. Things will continue to change, from smart perfumes to the user experience to how people shop for perfume.
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