If you’ve been doing Facebook advertising for a while, you probably know all about how easy it is to lose money to the process. Due to poor ads, money can be funneled down the drain.
Luckily, though, there are Facebook ad tips that you can use to elevate your ads and ensure that they are high-quality and successful every time.
Here are a few of the best tips that you should consider following.
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Best Facebook Ad Tips
Focus on sales metrics instead of clicks or social engagement.
Of course, both clicks and social engagement are important but when you really think about it, it’s not the clicks or how many comments you have on an ad that earns you money. It’s the sales.
For example, if your ad is getting a lot of views it’s easy to assume that it’s “working” but is it? If the clicks aren’t leading to purchases or other conversions then I’d answer that it’s not working. When this happens, it very well could be your ad that’s just not cutting it, or it could be something else.
Regardless, though, it’s important to stop the campaign and try to fix the problem.
Target the right audience.
Targeting the correct audience is basic marketing 101 but somehow still manages to be forgotten about. Yes, you want as many people to buy your product as possible so it makes sense that you would promote your ad to anyone and everyone on the platform, right?
Well, not really.
For example, it wouldn’t make sense to show the demographic of men aged 65 and older an ad for a bikini with breast enhancing technology. Unless a man is buying a bikini for his wife or another woman in his life, he’s likely not going to do anything with your bikini ad other than clicking out of it or ignore it.
Create an optimized schedule.
When it comes to running and making high-quality Facebook video ads, it’s important not to run your ad 24/7. Sure, doing that will result in a number of conversions but there are better ways to get those conversions. One such way is by creating an optimized ad schedule for your campaign and only running the ad on said schedule.
You can use your metrics to analyze which time of day your ad sees the most engagement and conversion to determine how to schedule things for maximum gain. Your ad can run for half the day, only at certain times of day, or only after a big event — it’s totally up to you and what you see fit.
The three tips we’ve shared above are some of the most useful tips we know. In fact, they can make a big difference for anyone who’s struggling to earn money through their Facebook ads. They are easy to implement and more cost-effective, seeing a higher monetary gain than what is spent to advertise them in the first place.