SEO is essential to all businesses, even to the big enterprises that make it to the Fortune 1000 list every year. With the right SEO strategy, these brands can continue to dominate their industries. But, SEO for companies this big requires a smarter, more complex, and scalable approach known as enterprise SEO services. Below are five of the current best practices in enterprise SEO.
1. Voice Search Optimisation
More and more people are buying into the idea of voice search when it comes to purchases, phone calls, and other needs. Studies show that 65% of smart speaker users prefer voice search when buying something. Around 31% of smartphone users do voice searches at least once a week. If that is not enough, an estimated $2 billion in sales is generated by voice search so far.
While it is true that many enterprises show no urgency when it comes to integrating voice search into their strategy, investing in it now will give you an edge over the competition. It will make your brand more visible to search engines and earn you a spot in the first few search engine result pages. More importantly, it will give your customers a better user experience, which will motivate them to buy your products, hire your services, signup for a newsletter, or take any other profitable action on your part.
2. Leveraging Backlinks
The importance of backlinks in making your pages more visible can not be stressed enough. They are like votes of confidence from other websites, lending credibility to your content and to your pages.
Surprisingly, link building is not being used to its maximum by many websites. Based on recent studies, only 9% of all web pages are consistently getting organic traffic. Of the 91% that are virtually invisible, over 55% do not have enough volume of quality backlinks. This disparity offers many opportunities that you can tap into with the right enterprise SEO services.
3. Synchronising All Your Marketing Channels
It is common practice for Fortune 1000 companies to have separate teams for each marketing channel. While this approach can help ensure your presence in each touchpoint, it can lead to disjointed marketing campaigns, poor performance, and a lot of wasted time and money. To avoid this, you must align all marketing channels using enterprise SEO.
4. Focusing on Topics With a High Potential for Traffic
Aside from optimising the use of backlinks, it is important to focus on topics that your target audience is interested in. No amount of credibility will engage users if your content could not meet their needs. To find out what your target audience is usually looking for, you must do thorough keyword research. This is a cornerstone of effective enterprise SEO services.
5. Optimising for Featured Snippets
Many of today’s consumers start their purchasing journey with an online search. When they type in the keyword, the search engine offers the most relevant and potentially helpful results in the first few SERPs. One thing about these SERPs is that they present the searcher with a direct answer right there on the SERP in the form of featured snippets.
Featured snippets occupy one of the most visible positions in SERPs and, therefore, can put your brand in front of your target audience. Going after featured snippets is one of the best ways to draw organic traffic, generate leads, and increase conversion. It is important that your enterprise SEO strategy includes this practice.